is marketing is all about ideas and being creative. Here are just a few ideas you could utilise in your business.

Have you though about…

Creating a database … a customer database can be used for direct mail campaigns, emailing newsletters, exclusive offers to existing customers, information about upcoming events, profiling customers, defining your target market, evaluating the value of your customers etc. A customer database is a valuable tool, is marketing can assist with development or show you how to use your database to maximise its potential.

Loyalty Programs … there is an art to keeping customers. It costs seven times as much to find a new customer as to retain one, so you need to explore all possible methods if you want to maximise your customer base. Loyalty programs can reactivate ‘lost’ customers and give you a greater retention of existing customers. Its all about making that customer feel ‘special’, it may be as easy as sending an offer on their birthday. For more ideas on how your business can utilise a loyalty program call is marketing.

Outdoor Advertising … as we look to different mediums to get our message across, outdoor advertising can be a cost effective method that works for you 24/7, keeping you in the front of consumers' minds.   It must grab the attention of traffic and be memorable or create a need in the consumers' mind. Call is marketing today for a quote..

Mystery Shoppers … ever wondered how a customer feels when they shop with you? Mystery shopping offers an alternative to the more customer focused perception based service quality analysis. Instead of determining how customers evaluate service levels, the intention of the process is to measure service as it exists, regardless of customer interpretation. This is achieved by employing trained shoppers who enter the service environment posed as customers, and, immediately following, rate the encounter according to specific criteria. The result of this process is a more immediate and impartial reflection of the service encounter. For information email us today.

Customer Focus Groups … is a form of qualitative research in which a group of people are asked about their attitude towards a product, concept, advertisement, idea, or brand perception. Questions are asked in an interactive group setting where participants are free to talk with other group members. In the world of marketing, focus groups are an important tool for acquiring feedback on various topics. For more information on is marketing research capabilities email us today.